Investigating Investments in agility strategies in overcoming the global financial crisis - The case of Indian IT/BPO offshoring firms

Multinational enterprises (MNEs) in the information technology and business process outsourcing (IT/BPO) sector are at forefront of technological disruption change, which necessitates firms to remain agile continuously innovate their models. This paper investigates investments made by IT/BPO MNEs intangible assets role encouraging management leadership practices that supports core tenets strategic agility a time when global financial crisis (GFC) occurred. Using two phase mixed methodology, tests three key priori themes, first, we examine what extent led development (SA), turn greater performance over longitudinal period 2007–2017. Second, further shed light on positive relationship between identifying Indian groups (based location firm age) show and, third, how such translate deliberate lead SA performance, as compared other time. Overall, our findings provide evidence MNEs' past sustained paved way for respond an manner GFC hit.